ISAAC REINA

Édition de sacs

Product

Bags and small leather goods. all of them made in Paris.

General concept

I'm trying to make very simple goods, so normal, without any pretention. Almost industrial, mass market shapes... but handcrafted, giving priority to the quality. I'm trying to forget the traditional iconography used for luxury. A beautiful material, a beautiful manufacturing and the right proportions! (so elementary principles, essential ones, but too often forgotten) Only the details we need. Nothing else. (the hard task to always simplify, again and again) Maybe a non-design concept, almost invisible. (like taking time to get some rest, to take a breath of fresh air) No innovation at any price. (trying to avoid too much effects, to keep the essential: the fonction) Looking for a type of natural and unsophisticated beauty.

General inspiration

Industrial aesthetics, basic packaging, die-cutting, paperboard folding. And some architect and designer masters (for me) influence: Alvar Aalto, Arne Jacobsen, Charlotte Perriand, Pierre Jeaneret, Jean Prouvé, Dieter Rams, Enzo Mari, Naoto Fukasawa, Jasper Morrison, Martin Szkely, Pierre Charpin... But the most important inspiration now is... simply the geometry.